Viveat Susan Pinto And Niraj Bhatt

Stories by Viveat Susan Pinto And Niraj Bhatt

Why it's the right time to buy that fridge, TV or mobile phone

Why it's the right time to buy that fridge, TV or mobile phone

Rediff.com   10 Jun 2017

Stock clearing to rain discounts on consumers in June ahead of GST rollout.

Coca-Cola bets on desi fizz

Coca-Cola bets on desi fizz

Rediff.com   9 Jun 2017

To take Rimzim across the country

Food firms see appetite for health, nutrition products

Food firms see appetite for health, nutrition products

Rediff.com   9 Jun 2017

Iron-rich noodles and vitamin-rich beverages are some products launched by segment majors

Netflix vs Amazon Video turf wars heat up

Netflix vs Amazon Video turf wars heat up

Rediff.com   30 May 2017

Netflix plans local studio in India push. Move comes as rival Amazon Prime Video lines up as many as 18 original shows for India.

What drives brands to up the ante on ads?

What drives brands to up the ante on ads?

Rediff.com   22 May 2017

Is it a last ditch attempt to reassure consumers, or a way to gain the upper hand at the negotiating table, or is it just a way of exhausting the treasure chest before the lights go out

Shikha Sharma on the new NPA rules and the future of Axis Bank

Shikha Sharma on the new NPA rules and the future of Axis Bank

Rediff.com   19 May 2017

Axis Bank Managing Director & Chief Executive Officer Shikha Sharma on the new mechanism for non-performing loans, the bank's loan portfolio, industry outlook and the bank's future plans.

Why banks will have fewer branches

Why banks will have fewer branches

Rediff.com   19 May 2017

'With technology advancing rapidly, the need for branches is declining.'

At Godrej House, it's time for Succession 2.0

At Godrej House, it's time for Succession 2.0

Rediff.com   18 May 2017

Burjis Godrej, 25, son of Nadir Godrej will join Godrej Agrovet in July

Move over Maggi, Nestle will sell pet food. Woof!

Move over Maggi, Nestle will sell pet food. Woof!

Rediff.com   18 May 2017

Can Nestle go beyond Maggi? While recovery in the March quarter has been led by the popular noodle brand, the company hopes for a different revenue mix in five years.

Meet Christina Ruggiero, first woman CEO of Coke India's bottling co

Meet Christina Ruggiero, first woman CEO of Coke India's bottling co

Rediff.com   18 May 2017

The American, who moved from US Navy to the corporate world, is considered best suited for this role because of her understanding of both production and distribution. Arnab Dutta & Viveat Susan Pinto report.

Girl ad power: The new Ms India

Girl ad power: The new Ms India

Rediff.com   9 May 2017

A confident, assertive single woman is finding her way into popular advertising narratives.

Why Hindustan Unilever may cut jobs

Why Hindustan Unilever may cut jobs

Rediff.com   28 Apr 2017

The company plans to overhaul business and rationalise costs in a bid to reach parent Unilever's new profit targets, reports Viveat Susan Pinto.

Samsung seeks to douse Note 7 fire with S8

Samsung seeks to douse Note 7 fire with S8

Rediff.com   20 Apr 2017

Samsung has priced the S8 competitively at Rs 57,900, while the S8+ is available for Rs 64,900.

Exit interview: What's next for Mudra CEO Madhukar Kamath?

Exit interview: What's next for Mudra CEO Madhukar Kamath?

Rediff.com   7 Apr 2017

'Degrees get you into the room, it is the attitude that counts,' says adman Madhukar Kamath.

Harindra Singh takes full control of Percept group

Harindra Singh takes full control of Percept group

Rediff.com   22 Mar 2017

Shailendra Singh to continue as passive shareholder in Percept

Why scorching summer is good news for some

Why scorching summer is good news for some

Rediff.com   21 Mar 2017

Makers of air conditioners, beverage and ice-cream are hopeful of a boost in sales

Why 2017 will be critical for the advertising industry

Why 2017 will be critical for the advertising industry

Rediff.com   17 Mar 2017

Viveat Susan Pinto & Niraj Bhatt in conversation with Nirvik Singh, chairman and CEO, Grey Group.

Alternative medicine ads come under ASCI-Ayush lens

Alternative medicine ads come under ASCI-Ayush lens

Rediff.com   15 Mar 2017

ASCI and Ayush ministry get down to monitoring print and television ads of ayurvedic, unani, homeopathic and yoga and naturopathy practitioners.

Zee shareholders to decide on demerging print biz

Zee shareholders to decide on demerging print biz

Rediff.com   27 Feb 2017

Demerging print and TV news businesses will allow for separate investment by interested players.

New report says, nothing is wrong with India's ad world!

New report says, nothing is wrong with India's ad world!

Rediff.com   16 Feb 2017

Pitch Madison says advertising expenditure will grow 13.5% this calendar year